AD

ALREADY DEAD

Already Dead exists where bike culture and counter culture meet

Each issue—focusing on a different city—is a love letter from the cycling community to their home. Content includes people and places of note. The half-sheet size is perfect for throwing in a bag before the day's ride. 

An event is held in the featured city to coincide with quarterly release of the newest issue. Already Dead collabortes with local artists to create one-of-a-kind art which is then printed on sold as limited edition swag. A portion of the proceeds goes to fund future publication while the artist takes homes the remainder. In this way, Already Dead remains topical, relevant of of the people.

*Already Dead is a concept piece

PROJECT

A fun and informative magazine, brand and clothing line focusing on bike culture

COLLABORATORS

• Lou D'aprile (photographer)
Peter Hanson (photographer)

ROLE

• Concept
Print Designer
• Art Direction
• Illustration
• Web Design

PROJECT TIMELINE

15 Weeks

PRINT MAGAZINE

Sample pages

APPAREL

splattertext_hoodie_front
skullandbanner_sweatshirt_back
skullandcap_sweatshirt_back
AD_hoodie_front
eyeball_sweatshirt_back
skullandwheel_sweatshirt_back
felix_crew
Jumper-MockUp-PSD
skullandcap_cap
AD_t_shirt
Square_text
splatter_text_tshirt

ALREADY DEAD LIFESYTLE PHOTOSHOOT

E-COMMERCE

Already-Dead-Comps