A modern take on classic Italian cycling jerseys
While with Microsoft Teams, I was asked to design a Teams cycling jersey. As an avid bicyclist myself, I jumped at the opportunity. I began by looking at bicycle race regalia of the early 20th century. I provided two designs, the first is more traditional with large block lines on a white field. The badge on the arm is a reference to Teams exponential growth and commemorates the milestone of reaching 13 million daily active users, ostensibly out performing its biggest competitor. The second design is an updated version of a classic style, with the all-over 'T' pattern replacing monochrome blocks and the type choice is reminiscent of vintage hand lettering.