IDEA FOUNDRY GALLERY
Branding /// Marketing /// Poster Design
The Seattle office of ZGF Architecture LLC. showcases non-architecture work created by their staff. This venue is refered to as Idea Foundry (IF) Gallery & Art Space. The abbreviated name is meant to inspire creativity and illicit the question, 'What if...?'
The logo is clean and has a contemporary aesthetic pulling from current design trends. Poster were created as part of marketing campaign to solicit submisions for future exhibitions. The posters utilize bright and vivid colors with simple messages — eye catching and immediately digestible content.