02

ALREADY DEAD

Already Dead exists where bike culture and counter culture meet

Each issue—focusing on a different city—is a love letter from the cycling community to their home. Content includes people and places of note. The half-sheet size is perfect for throwing in a bag before the day's ride. 

An event is held in the featured city to coincide with quarterly release of the newest issue. Already Dead collabortes with local artists to create one-of-a-kind art which is then printed on sold as limited edition swag. A portion of the proceeds goes to fund future publication while the artist takes homes the remainder. In this way, Already Dead remains topical, relevant of of the people.

Already Dead is a concept piece

PROJECT

A comprehensive magazine, brand and clothing line focusing on bike culture

COLLABORATORS

• Lou D'aprile (photographer)
Peter Hanson (photographer)

ROLE

• Designer
• Art Direction
• Illustration
• UX + UI

PROJECT TIMELINE

11 Weeks

PRINT MAGAZINE

APPAREL

hoodie-front
eyeball-hoodie-back
t-front
gearhead-back
splatter-t
judas-priest-crew
girlie-gearhead-
girlie-hoodie-front
girlie-hoodie-back

ALREADY DEAD PHOTOSHOOT

E-COMMERCE

Already-Dead-Comps